by Mary-Elizabeth Schurrer 

When I began to ponder the subject for this month’s “Community Spotlight” article, what immediately surfaced was just how draining 2020 has been on the mind, body and soul—and how we could all use some inspiration to guide us into the home stretch of this monumental year. Not much feels normal or predictable these days, but one constant we can still depend on to lift our spirits and unite our communities is the holiday season.  

This is a time of renewal, hope, love, warmth and connection—to gather around tables (from a safe distance, of course) and share in the possibilities of another year on the horizon. For many, it’s a season that takes on intrinsic spiritual meaning, and it fills us with the anticipation of brighter days to come. For that reason, I wanted the last “Community Spotlight” of 2020 to focus on a business that is delivering both holiday cheer and spiritual resurgence to the local community when we all need it most.  

This leads me to Elysian Fields, a metaphysical retreat, known as “Sarasota’s favorite destination for inspiration” since 1991. So enjoy the following conversation with Tony Gillette who co-owns Elysian Fields, along with his wife and business partner Ruta, then be sure to visit the store for an assortment of gifts as unique as the people on your list. 

Natural Awakenings: As a local Sarasota business, how have you experienced community support over the years—especially in the difficulties of 2020?  

Tony Gillette: Our customers love this store. As my wife often points out, “Elysian Fields is a strong entity,” and we are the keepers of this entity. Over the years, Elysian Fields has come to be known as a place of solace for our customers and the community as a whole.  

Some visit our store to take in the environment, while some are in search of a special gift, and others are looking for modalities to heal. 2020 has been a challenge for us, but our customers give us hope. From California to New York and every state in between, our customers finds a ways to connect with us. Two years ago, we started a robust ecommerce business, and our intuitive readers have a following that is unrivaled in Sarasota and beyond. 

NA: What precautions are you taking in order to protect both your customers and staff members during this COVID-19 pandemic? 

Gillette: We follow the CDC guidelines for health and safety. To this end, all high-touch surfaces are cleaned throughout the day, and our staff members wash their hands frequently. In addition, all employees must wear either a mask or a face shield, and plexiglass barriers are installed at each of our registers. 

NA: Will you offer any retail incentives this month in celebration of the holidays, and if so, what might these specials, discounts or festivities entail? 

Gillette: Elysian Fields is planning three events in December that we are particularly excited about. The first is our “Sip, Shop and Support SPARCC” evening on December 3, 6:30–8:30 p.m. 10 percent of all the profits raised from this event, along with any other donations received, will directly support the local organization SPARCC (Safe Place and Rape Crisis Center) to help fund their community efforts.  

Next, our “First Responder and Frontline Worker Appreciation” night will take place on December 10, 6:30–8:30 p.m. At this event, we will recognize local frontline essential workers as our special guests and offer them 10 percent off our merchandise as a “thank you” for all their service in the community. In addition, we also will host a “Last-Minute Shopper” evening on December 17, 6:30–8:30 p.m. Rather than extending our hours over the course of this entire season, we will offer this event for anyone who needs extra time or assistance in choosing the perfect gift for their loved ones. 

NA: What are some of your favorite Elysian Fields gifts to surprise your own friends or family members with over the holiday season? 

Gillette: Our most popular items during this season have traditionally been our Frasier Fir scented products from the Thymes natural fragrance brand. However, we are adding more new products this year than ever before. New clothing items, gifts for children and babies, an expansive selection of gifts for men, new books, facial products, and metaphysical items such candles, jewelry, oracle and tarot cards, sage, crystals and more! 

Elysian Fields is located at 1273 S Tamiami Trail, Sarasota. The winter store hours are as follows: 10 a.m. to 6 p.m. (December 2–7), 11 a.m. to 6 p.m. (December 8–15), 9 a.m. to 7 p.m. (December 16–21), 9 a.m. to 6 p.m. (December 22), 9 a.m. to 7 p.m. (December 23), and 9 a.m. to 5 p.m. (December 24). For more information on the array of products and services, call 941-361-3006 or visit ElysianFieldsOnline.com.  

Mary-Elizabeth Schurrer is the Managing Editor of Natural Awakenings Sarasota–Manatee. She also works as a freelance writer, blogger and social media marketer. Her personal blog HealthBeAHippie.Wordpress.com features tips for embracing an active, nutritious, balanced and empowered lifestyle.